A summit meeting is an event where thought leaders gather to share knowledge and discuss a pressing issue in their industry. Summit meetings can be hosted by private companies, government agencies, or non-profit organizations. Attendees usually hold a higher-level position in their field, such as doctors, surgeons, or company executives.
When planning a summit, you’ll need to determine its purpose. Is your goal to share information, discuss a critical issue, or inspire action? Understanding your desired outcome will help guide the content, tone, and structure of your virtual summit.
For example, a new CEO and his team tasked with refocusing a troubled company developed five objectives for their summit: reach a realistic understanding of the current state of the business; communicate pride in the brand to employees; prepare to embark on a cost-reduction program without adversely impacting consumers; and lay the groundwork to ensure commitments made at the summit would be fulfilled. They designed the meeting with these goals in mind, incorporating a mix of presentations and exercises.
One way to make your virtual summit more valuable is by providing attendees with downloadable slides, videos, and other resources. Livestorm’s Handouts plugin makes it easy to create and share these downloadable materials during the summit using your preferred meeting tool. This will encourage your audience to act on the ideas and suggestions discussed during your summit, whether that’s signing up for a newsletter, scheduling a demo call, or purchasing your product.
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