Whether they’re snarky, sarcastic or authoritative, top headlines often use power words that generate curiosity and anticipation. They also reflect your brand’s voice and create an emotional connection with readers. This type of headline is great for grabbing attention and encouraging social shares, which broadens your audience.
These headlines are effective because they’re structured to attract readers who typically skim content. The numbered format promises a organized list, which appeals to readers who are searching for quick-read content. These headlines can be even more effective if you pair them with a reputable source, such as research from an industry report or statements from experts and leaders.
If you want to make your headlines more enticing, try adding some foreshadowing or creating a sense of urgency. For example, a headline like “What most business owners don’t know about these work hacks” makes people wonder what kind of secret knowledge they might discover. This kind of headline is also more effective than something like “How to grow your ecommerce business fast” because it creates a sense of urgency.
The best way to draw attention is by mentioning trending topics. This method is highly effective because it’s a quick and simple way to get people to click. For example, if you’re writing about how to manage time effectively and one of the most popular TV shows is airing right then, include a link to that show in your headline. This will ensure that your article is timely, and it’s more likely to receive social shares as well.
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